Running a dynamic DSD field force is complex. Today’s DSD applications must allow companies to quickly react to marketplace changes, customer demands and new regulatory policies. With this fast pace of change, customers simply have to be nimble and they need the power to make changes to their DSD apps as soon as the market dictates it. The ability to make changes to apps with no custom coding and to deploy those changes to the field is how a well run DSD business should operate. Legacy apps require customers to go to the vendor to request changes, but this strategy does not allow for speed to market.
Another huge factor in a successful DSD operation is to give management instant access to data as soon as its collected in the field. Most companies have not yet implemented the technology to make data readily available to their management; these enterprises are operating with large blind spots, making it harder for management to take advantage of new opportunities in a fast-paced business climate. The solution to the problem is real-time web portals. … Read More »